Led by Forbes’ 30 Under 30 designer and RISD alumni, Adam Charlap Hyman, the first collection was brought to life. “We see Conjure filling an essential and overlooked gap in the retail industry and are thrilled to invest in this latest seed round,” he added.Ĭonjure also claims to be an industry pioneer for affordable design, as it has partnered with artisans to create curated collections for each room in the home. As a rental business model, the key to Conjure is that it pools the purchasing power of its customers-so the more people sign up, the better it gets for everyone. Russ Wilcox, partner at Pillar VC and co-founder of E Ink, said: “People love the Conjure experience because it takes away all of the stressful parts of furnishing a room. ![]() ![]() Its model has seen “immense” interest as more organic customers refer friends and family to the platform, and in the past two years alone, it has reported more than 7.6x revenue growth. The company believes that its user interface and partnerships with curators will position Conjure to lead among other more traditional furniture renters and make furniture more sustainable, accessible, and affordable for consumers with its flexible leasing model, whereby renters can take out furniture and home accessory rental leases for any time between three and 12 months.Ĭonjure was created first and foremost with renters in mind, specifically in New York City where there are an estimated 5.4 million renters. With 9.8 million tonnes of furniture ending up in landfills every year, the high costs of storing furniture and the landscape of millennial migration highlights the need for a modernised rental service, according to Conjure. On a mission to provide consumers with access to designer-curated collections at an affordable price and on a flexible schedule, Conjure aims to allow homes to evolve as frequently as its occupants’ tastes, needs, and preferences shift. Conjure plans to utilise its funding to further expand its collection of “high-quality” home furniture and accessories, broaden its consumer base, hire more designers and artists, expand delivery outside of the five New York boroughs and launch its “industry-first” Bazaar, marketing unique and collectible home accessories. US: Furniture rental service Conjure, curated by designer artisans formerly operating as Mobley, has announced its official launch out of stealth, as well as $9 million in seed funding led by Pillar VC , RiverPark Ventures , and CoVenture.Īfter testing the concept and proving demand under the Mobley name, Conjure’s recent raise suggests that it has built a scalable business poised for growth and leading the way in the furniture rental industry.
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